Archive for marketing

Mihai’s SEO Cheat Sheet

My SEO Cheat Sheet is finished, after undergoing some hundred retouches. Free for download and usage, licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Please feedback on any of it’s aspects you can think of.

I tried to keep it short, but I guess it turned into more of a “short manual” or best practice guide. I recommend you print it and use it as a checklist; it’s currently an A4, but shoot me an email and I’ll export a letter also.

Download my Free SEO Cheat Sheet PDF

Creative Commons License

Later edit: I deleted the TOC from this post, as it lead people into thinking “this is it”.

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Crash course in advertising

The sixth format is “benefit causes story.” You conceive the ad back-to-front, by imagining a trail of events that might be caused by the product’s benefit. In the example Gunn uses, a man on a safari screams when a lion charges him. It’s then revealed, to the amusement of the man’s friends (and also the viewer), that he’s been looking through the powerful zoom lens of his Olympus camera. The lion is, in fact, hundreds of yards away.

Excellent walkthrough from slate.com

The 12 Kinds of Ads

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A proven solution to get 2 million visitors to your website

Dean Hunt will share his success stories with buzz & viral marketing on the fadtastic blog.

Sounds like a real tutorial, not just some tips and tricks. So, stay tuned to A Buzz and Viral Marketing Case Study » fadtastic – a multi-author web design trends journal

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Free Internet Marketing Book

“The Marketing Pilgrim Essays” eBook

A collection of SEO/SEM/SNC essays and older blog posts from the Marketing Pilgrim blog. It was fun to re-read the classic:  5 Ways Jesus Would Promote Himself in the 21st Century

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Digging deeper into SNCs

This is a report for marketers interested in monetizing and leveraging on social network communities. Or making money off adolescents wasting their time on MySpace.

This case study describes the founding phase of the online social networking platform “aSmallWorld”, an exclusive invitation-only online social network. The case is intended to support teaching on social networks, online social networking, and Web 2.0 business models.

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It may take 3 days to “Buy Now!” online

Interesting study to look into:

Online Shoppers Take a Day and a Half to “Buy Now”

[…] Slightly over one-third (37%) of shoppers took more than 12 hours to make a buy decision. Twenty-six percent took more than three days, with almost five (18%) of these “cautious shoppers” taking one week to decide where to buy.

This reminds me of the info overload effect (I can’t recall the name of the study) that online media produces. Not only will it be hard to pick the right product from the vast variety out there (try looking for the right cellphone), but you will feel the regret of making the wrong choice even before purchasing.

Makes you wonder, doesn’t it.

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Extremely Funny Usability Videos

This is a series of videos depicting user hustle on eCommerce websites, created by getelastic.com.

Another brilliant idea they had was to send an email to SEOMoz.org.

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