You might be a Corporate Internet Strategist and not even know it

“The Corporate Internet Strategist Study examines the scope, structure, influence, education and salary levels of in-house Internet strategists—employees who are responsible in some way for driving strategy for their company’s Web site(s), eMarketing and/or eBusiness.”

You can download a 4 page synopsis of the study. I was particularly amused by the “Challenges of the Position” section:

  • Senior mgmt does’t understand my role
  • Lack of career path opp. at my company
  • I am not a high enough mgmt level to be effective

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