Marketing genius

This may be the best marketing initiative I have seen in my entire career.

BMW films – Wikipedia, the free encyclopedia
“The BMW film series The Hire began as a series of five short films (each about eight minutes long) produced for the Internet in summer 2001. The films were directed by popular and aspiring directors. All starred Clive Owen as “The Driver”. Each film’s story highlighted the performance aspects of various BMW automobiles. The first five films, as well as the Ben Younger-directed interludes, were executive-produced by David Fincher. These films are credited with launching the marketing technique of Branded content.”

make sure you see the rest on youtube

via Baekdal.com

Advertisements

1 Comment »

  1. BOB BMW M3 said

    awesome
    thank you for that
    regards,
    http://www.bobmodifiedbmw.com
    world’s best modified bmw pictures

RSS feed for comments on this post · TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: