If you've ever managed an AdWords campaign and inevitably became a SEO/SEM/WebMetrics junkie (like me), then I'm sure you bumped into this google "cool feature":
Googlebot indexes AdSense content.
Now, is that stupid, or what?!
I've noticed this as soon as I started off the AdWords campaign for ActiveXLS.com
Less than one week had passed since I opted for Content network and a quick search for "ActiveXLS" returned more than 100k results… Something was really fishy. And, since wherever there's a breach in the system, someone will exploit it, check out this quick case study I did today:
1. googled "ActiveXLS"
2. went to page 11 or smt (but I expect to find them in the first 2 SERPs in a few days)
3. stumbled upon this "organic" result: http://xn--kulr-7qa.com/?i=r&t=excel%20component
4. found my ad on the bogus page (Don't click it! it costs, you know…)
5. got stunned and started writing this post