on Internet marketing/PR/Advertising, SEO/SEM, web2.0, SNCs and viral stuff
Dean Hunt will share his success stories with buzz & viral marketing on the fadtastic blog.
Sounds like a real tutorial, not just some tips and tricks. So, stay tuned to A Buzz and Viral Marketing Case Study » fadtastic - a multi-author web design trends journal
“The Marketing Pilgrim Essays” eBook
A collection of SEO/SEM/SNC essays and older blog posts from the Marketing Pilgrim blog. It was fun to re-read the classic: 5 Ways Jesus Would Promote Himself in the 21st Century
Peter Brantley blogs about his experience with students at Scholarly Communication Institute 05.
What I learned, and what was new to me, was just how intrinsic the use of Facebook is today among younger scholars - grad students and junior faculty - in their scholarship and teaching. Facebook, for now, is often the place where they work, collaborate, share, and plan. Grad students may run student projects using Facebook groups; they may communicate amongst each other in inter-institutional (multi-university) research projects; they may announce speakers and special events to their communities.
On the unintended consequences of technology:
“It sounds to me like Anthony Jr. may have stumbled onto existentialism.”
“Fucking internet.”
Okay, advanced technology may have introduced the idea of a godless universe to the Soprano household. Designers, however, believe that advanced technology is our best proof that God exists — and that He lives in Cupertino, California.”
I came across startup 2.0, “a competition of European web 2.0 sites whose objectives are to promote and reward the European startups (either created or willing to do so in the future) that work in the field of 2.0 technologies”via Robin Good.
Search for startups in Romania returned 2 results:
So much for enthusiastic web2.0 entrepreneurs in Romania.
I know for sure I’m going to subscribe to this contest next year, with at least one of my projects (soon-to-come-v2 hartafirmelor.ro and some other top-secret webapps).
Any other future participants out there?
Although much smaller, Facebook grew a lot faster than MySpace. Check the stats at Facebook vs MySpace: The Tale of the Tape
This is a report for marketers interested in monetizing and leveraging on social network communities. Or making money off adolescents wasting their time on MySpace.
This case study describes the founding phase of the online social networking platform “aSmallWorld”, an exclusive invitation-only online social network. The case is intended to support teaching on social networks, online social networking, and Web 2.0 business models.
Interesting study to look into:
Online Shoppers Take a Day and a Half to “Buy Now”
[…] Slightly over one-third (37%) of shoppers took more than 12 hours to make a buy decision. Twenty-six percent took more than three days, with almost five (18%) of these “cautious shoppers” taking one week to decide where to buy.
This reminds me of the info overload effect (I can’t recall the name of the study) that online media produces. Not only will it be hard to pick the right product from the vast variety out there (try looking for the right cellphone), but you will feel the regret of making the wrong choice even before purchasing.
Makes you wonder, doesn’t it.
This is a series of videos depicting user hustle on eCommerce websites, created by getelastic.com.
Another brilliant idea they had was to send an email to SEOMoz.org.
“The Corporate Internet Strategist Study examines the scope, structure, influence, education and salary levels of in-house Internet strategists—employees who are responsible in some way for driving strategy for their company’s Web site(s), eMarketing and/or eBusiness.”
http://www.internetstrategyforum.org/research/
You can download a 4 page synopsis of the study. I was particularly amused by the “Challenges of the Position” section:
