The sixth format is “benefit causes story.” You conceive the ad back-to-front, by imagining a trail of events that might be caused by the product’s benefit. In the example Gunn uses, a man on a safari screams when a lion charges him. It’s then revealed, to the amusement of the man’s friends (and also the viewer), that he’s been looking through the powerful zoom lens of his Olympus camera. The lion is, in fact, hundreds of yards away.
TechCrunch buzz reports both Google and Yahoo are working on a new generation of SNCs.
Socialstream emphasizes improving social connections by making it more efficient to communicate with, share with, and view the social content of all the people in a user’s online social network. Socialstream provides a compelling user experience because it aggregates content across many different networks so a user has a single location to discover new content and communicate. The goal of Socialstream is to present social information in a way that ties it to the person who posted the information, and not the site from which it came.
What I learned, and what was new to me, was just how intrinsic the use of Facebook is today among younger scholars – grad students and junior faculty – in their scholarship and teaching. Facebook, for now, is often the place where they work, collaborate, share, and plan. Grad students may run student projects using Facebook groups; they may communicate amongst each other in inter-institutional (multi-university) research projects; they may announce speakers and special events to their communities.
July 12, 2007 at 12:02 pm
· Filed under Blog, design
On the unintended consequences of technology:
“It sounds to me like Anthony Jr. may have stumbled onto existentialism.”
“Fucking internet.”
Okay, advanced technology may have introduced the idea of a godless universe to the Soprano household. Designers, however, believe that advanced technology is our best proof that God exists — and that He lives in Cupertino, California.”
I came across startup 2.0, “a competition of European web 2.0 sites whose objectives are to promote and reward the European startups (either created or willing to do so in the future) that work in the field of 2.0 technologies”via Robin Good.
Search for startups in Romania returned 2 results:
web-cafe.ro a digg-like hang-out website in Hungarian
So much for enthusiastic web2.0 entrepreneurs in Romania.
I know for sure I’m going to subscribe to this contest next year, with at least one of my projects (soon-to-come-v2 hartafirmelor.ro and some other top-secret webapps).
This case study describes the founding phase of the online social networking platform “aSmallWorld”, an exclusive invitation-only online social network. The case is intended to support teaching on social networks, online social networking, and Web 2.0 business models.
Webpreneur with strong background in online sales, currently employed by IBM (the views and opinions expressed here are mine alone and do not represent the official views of IBM).
I now live in Copenhagen, Denmark, where I take an MSc in Engineering Management at the Danish Technical University. But my homebase is Brasov, Romania, a delightful mountain town.
Join me on my neverending conquest of the Internet and other mysteries of life.