Archive for July, 2007

Crash course in advertising

The sixth format is “benefit causes story.” You conceive the ad back-to-front, by imagining a trail of events that might be caused by the product’s benefit. In the example Gunn uses, a man on a safari screams when a lion charges him. It’s then revealed, to the amusement of the man’s friends (and also the viewer), that he’s been looking through the powerful zoom lens of his Olympus camera. The lion is, in fact, hundreds of yards away.

Excellent walkthrough from slate.com

The 12 Kinds of Ads

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Google SocialStream – a response to Yahoo Mosh

TechCrunch buzz reports both Google and Yahoo are working on a new generation of SNCs.

Socialstream emphasizes improving social connections by making it more efficient to communicate with, share with, and view the social content of all the people in a user’s online social network. Socialstream provides a compelling user experience because it aggregates content across many different networks so a user has a single location to discover new content and communicate. The goal of Socialstream is to present social information in a way that ties it to the person who posted the information, and not the site from which it came.

Here’s a Socialstream Usage Scenario.

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Yahoo soon to drop 360 for Mosh

Hype from TechCrunch says Y! is building up a new SNC that will replace the unsuccessful Y360. Mosh can be accessed only from Y! internal offices.

But the even more interesting fact is that it seems Nokia’s also cooking up a Mosh.

It’s about time they did something social. It will probably depend on their new MobileWebServer, a better, friendlier (only-available-for-s60-3rd-generation) version of Raccoon, the experimental Python port of Apache for mobile devices.

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A proven solution to get 2 million visitors to your website

Dean Hunt will share his success stories with buzz & viral marketing on the fadtastic blog.

Sounds like a real tutorial, not just some tips and tricks. So, stay tuned to A Buzz and Viral Marketing Case Study » fadtastic – a multi-author web design trends journal

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Free Internet Marketing Book

“The Marketing Pilgrim Essays” eBook

A collection of SEO/SEM/SNC essays and older blog posts from the Marketing Pilgrim blog. It was fun to re-read the classic:  5 Ways Jesus Would Promote Himself in the 21st Century

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Facebook Works

Peter Brantley blogs about his experience with students at Scholarly Communication Institute 05.

What I learned, and what was new to me, was just how intrinsic the use of Facebook is today among younger scholars – grad students and junior faculty – in their scholarship and teaching. Facebook, for now, is often the place where they work, collaborate, share, and plan. Grad students may run student projects using Facebook groups; they may communicate amongst each other in inter-institutional (multi-university) research projects; they may announce speakers and special events to their communities.

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The Sopranos Approach to Webdesign

On the unintended consequences of technology:
“It sounds to me like Anthony Jr. may have stumbled onto existentialism.”
“Fucking internet.”

Okay, advanced technology may have introduced the idea of a godless universe to the Soprano household. Designers, however, believe that advanced technology is our best proof that God exists — and that He lives in Cupertino, California.”

Everything I know about design I learned from the Sopranos

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Most Interesting Web2.0 Startups in Europe

I came across startup 2.0, “a competition of European web 2.0 sites whose objectives are to promote and reward the European startups (either created or willing to do so in the future) that work in the field of 2.0 technologies”via Robin Good.

Search for startups in Romania returned 2 results:

So much for enthusiastic web2.0 entrepreneurs in Romania.

I know for sure I’m going to subscribe to this contest next year, with at least one of my projects (soon-to-come-v2 hartafirmelor.ro and some other top-secret webapps).

Any other future participants out there?

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Facebook vs MySpace

Although much smaller, Facebook grew a lot faster than MySpace. Check the stats at Facebook vs MySpace: The Tale of the Tape

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Digging deeper into SNCs

This is a report for marketers interested in monetizing and leveraging on social network communities. Or making money off adolescents wasting their time on MySpace.

This case study describes the founding phase of the online social networking platform “aSmallWorld”, an exclusive invitation-only online social network. The case is intended to support teaching on social networks, online social networking, and Web 2.0 business models.

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