Archive for November, 2006

YAMA 3

November 30, 2006 at 4:23 pm · Filed under apple, marketing

Leave a Comment

Human weakness

November 30, 2006 at 2:18 pm · Filed under design, people, software

Prepare yourself for human weakness
“Google created a hugely complex search product, which uses all sorts of mathematical techniques and options to find web pages. How it all works would boggle the minds of most users, but Google doesn’t make them even think about it. It provides a simple interface which anyone can learn to use in about one minute. Users require little knowledge and tend not to get confused.”
Remember this when designing your next product or interface.

Leave a Comment

Marketing genius

November 27, 2006 at 12:28 pm · Filed under marketing, viral

This may be the best marketing initiative I have seen in my entire career.

BMW films – Wikipedia, the free encyclopedia
“The BMW film series The Hire began as a series of five short films (each about eight minutes long) produced for the Internet in summer 2001. The films were directed by popular and aspiring directors. All starred Clive Owen as “The Driver”. Each film’s story highlighted the performance aspects of various BMW automobiles. The first five films, as well as the Ben Younger-directed interludes, were executive-produced by David Fincher. These films are credited with launching the marketing technique of Branded content.”

make sure you see the rest on youtube

via Baekdal.com

Comments (1)

Monday laugh

November 27, 2006 at 11:56 am · Filed under inventions

I liked the hufu.

Leave a Comment

eLiberatica

November 13, 2006 at 12:07 pm · Filed under brasov, internet, open source

eLiberatica is an IT conference that will demonstrate the advantages of adopting, using and developing Open Source and Free Software solutions.

eLiberatica – Romanian IT Open Source and Free Software Conference

Lucian Savluc published an official list with the event guests:

I am so proud of this event, because it will take place in Brasov , my beautiful home town. Looking forward to it.

Comments (6)

If Your Home Page Could Only Talk

November 8, 2006 at 5:19 pm · Filed under internet, seo

User Experience Web Design and Search Engines: If Your Home Page Could Only Talk
“The product catalog is to the left of that big fat image on the right of the homepage that’s distracting you. Above the two global navigation schemes in the top header is your login area. To register, you need to first give me your phone number so I can call you at 3am and tell you about my specials. I put the search box at the bottom of the page, so you can find things quickly. The sitemap needs to be updated, sorry. We put it there for search engines to crawl and then forgot we had it. Since we’re not sure how you like to find our products, we figured we’d put a link to what we think are the most popular items in the left navigation. Unfortunately there’s an endless need to scroll. We couldn’t decide what you’re favorites are, so we put everything there, just to be safe.”
Excellent article

Leave a Comment