Archive for June, 2006

I love that Guy

This will make your day.

I know it made mine… Excellent person, great presentation, I can feel the good vibes radiating from the monitor.

Signum sine tinnitu–by Guy Kawasaki: The Art of the Start Video

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The dark side of Web2.0

The list: tags, RSS, blogs, Ajax… What a hype, what an experience.

Turn the page.

You’ve probably all heard of the Vincent Ferrari case. If not, you’ll find the story at the end of this post.

Short version: regular guy – Vincent – calls AOL to cancel his account, operator – NotSoKind – gives him a hard time, Vincent blogs about this, everybody blogs about this, AOL looks like shit in front of the whole humanity.

Pardon me for spoiling your democratic, freedom-of-speech, enthusiasm, but this is simply WRONG!

Picture yourself in a world where you can’t screw up. Not once! You upset ONE SINGLE customer and that’s it, you’re out of business! Your public image is ruined. If you’re lucky, you might get away with a rebranding.

Blogging is indeed a powerfull tool. But remember that most inventions have been used as a weapon first. This is one scary PR weapon.

No hard feelings, but Vincent is no Mahatma Ghandi. It’s for a right cause, in a non-violent, decent manner, but with a potential catastrophic consequence.

So next time you blog, think again, you may do more damage than you can imagine.

Vincent Ferrari story

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Stand up for your rights!

In case you’ve had your head stuck up your behind for the past few weeks, you may not know what is going on.

It’s worse than communism!

It’s absurd, it’s scandalous and it’s extremely plausible that this might happen.

So stand up for net neutrality!

Sign the petition, spread the word!

Save the Internet : Fighting for Internet Freedom
www.savetheinternet.com

PS: You can’t really sign the petition unless you’re from US or smt… but you can fake it or at least spread the world :)

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What is a blog?

This may be the fun part about taxonomy. When you coin a buzzword like "long tail" "tag" "podcast" "vlog" and so on… nobody knows exactly what they mean. 

So… What Is A Blog?

via: I forgot again… 

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Google does evil. Again…

If you've ever managed an AdWords campaign and inevitably became a SEO/SEM/WebMetrics junkie (like me), then I'm sure you bumped into this google "cool feature":

Googlebot indexes AdSense content.

Now, is that stupid, or what?!

I've noticed this as soon as I started off the AdWords campaign for ActiveXLS.com

Less than one week had passed since I opted for Content network and a quick search for "ActiveXLS" returned more than 100k results… Something was really fishy. And, since wherever there's a breach in the system, someone will exploit it, check out this quick case study I did today:

1. googled "ActiveXLS"

2. went to page 11 or smt (but I expect to find them in the first 2 SERPs in a few days)

3. stumbled upon this "organic" result: http://xn--kulr-7qa.com/?i=r&t=excel%20component

4. found my ad on the bogus page (Don't click it! it costs, you know…)

5. got stunned and started writing this post

HOW TO: Get Billions of Pages Indexed in Google – Merged.ca
via: digg

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I have found the 8 best websites!

Ever wondered how this crap happens?

Just google any broad popular keyword, like… cars and look to the right.

I truly believe that this "cool feature" is one of the biggest kick-in-the-balls google ever got. Except for orkut and google mini, of course…

So sell your google stock, now, because:

Google Is Killing the Internet
Take a hard look at this problem, and a hard look at those insider sales, and then ask yourself why on Earth Google is spending time on doodads that no one needs, like an online spreadsheet. I think the answer is "because it needs news that looks like the future."

via: I really can't remember who…

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It’s time to feel insignificant

 

1 new blog / second

So by the time you read this, there will be 60 new blogs.

In case you're a retard of course… common, nobody reads that slow : )

The thing is, it's so damn hard to hang on to this job when you're just a drop of water in the ocean.

State of the Blogosphere

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Smt tells me web2.0 is obsolete

Web2.0 is so yesterday, so remember these:

  • Rouned corner
  • GradientsREALLY BIG FONTS
  • Pastel 2.0
  • Reflections
  • Badges
  • A drop of 3d
  • Beta
  • Try it, Do it, Spread it
  • Please click my AdSense boxes…

But these really help the Internet and the world, so don't mess with:

  • Ajax
  • Rss
  • Microformats
  • Tagging
  • Podcasting
  • Heavy JS
  • Blogging

Take a look at these guys, they also made me nostalgic. Then take a look at the sacredcowdung list. It's just too much, and far from complete…

It's history!

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I’m popular

While posting on JoS, something interesting struck me:

What if websites are like people?

I mean… nobody really knows how Big Daddy works, right?
Who can tell for sure what makes your rank go sky-high?

I recently read Malcolm Gladwell’s “Tipping Point” and it made me think that being popular on the web, is just the same as being popular in high school. Highly ranked websites act like celebrities and portals act like connectors (people with A LOT of phonenubmers in their agenda).

I’ve been mumbling with seo for some months now and if there’s one thing I learned, is that you don’t want to mess with it. If it’s natural, it will work. If it’s people driven, it will work.

Whatever you do, DON’T use automatic submission and other such crap. And please.. don’t name your website like this:

www.mobilamobiliercomandascauneusibucatariidormitoarecameretineret.com

*Don’t click it, the url is real and you’ll make the poor people think you actually want to buy from them.

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What’s in an employee?

Did it ever occur to you that you are always self employed?

Picture this: you just met someone, he asks you what is it that you do. Suppose you politely answer: I'm a marketing analyst and interface design engineer. So, the persons asks, who do you work for?

ME

ME Inc.

I believe I heard this in one of TP's speeches.

I guess it's time we all agreed upon that. And I quote Brian Tracy:

"If do not have goals for yourself, you are doomed
to spend your entire life fulfilling the goals of
somebody else"

Jay Abraham talks about a wonderful, beautiful thing in on of his manifestos – Strategy's biggest secret – and that amazing thing is vision. And I quote:

"Strategy to me is the overarching, guiding force
that the whole business is constantly moving
through and to. It’s the definition not just of
your business model or your business purpose
but what your purpose is trying to do and why
and what mechanisms it’s trying to do it for
and what it’s supposed to look like at the end."

Just hang on, I'm making a point here:

"And you start with a vision. From an operational
standpoint a vision is the decision you make about
how you want your business to be in the future
."

I believe that what Jay is trying to tell us, is this: Strategy is vision. And vision is made of goals.

In other other words, a common goal towards which the ENTIRE company is moving.

Isn't this fantastic? 10 people, 100 people, 1000 people all working for the same goals? Doesn't this sound like the ultimate solution?

The reason why I'm pushing this idealistic, somewhat utopic issue, is because I have seen a LOT of people leave their jobs lately. And I never ceased to wonder why.

What was it that drove them to Company X? Was it the money? Was it the environment? Was it that they had laptops and fancy tech all around? Was it they got a free meal?

Or was it the fact that when you reach a certain age, let's say 28, this big "What have I done so far and what am I going to do from now on?" question arises… And the answer seldom seems to show up. And it hurts. Big time. And it drives you crazy. And Company X gives you something that we all subconsciously, desperately seek our entire lives: A sense of security and belonging.

I now believe that people move to other companies because they find hope, purpose and ultimately a vision.

Just think about it. Always, self employed…

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